Women, across societies and countries, from time in-memoriam been predominantly involved in managing household finances – a role they have carried out so efficiently that their move into successfully managing finances in outdoor markets is admirable and a step that society should encourage and support. It’s essentially for this reason that Women’s World Banking with support from the Bill & Melinda Gates Foundation, has partnered with Diamond Bank and MTN to create better understanding among low-income women to access and benefit from digital financial services.
At Diamond Bank, we have always been a forerunner with our products and services designed exclusively for women and consider this partnership as a remarkable opportunity for fulfilling that goal with our Diamond Y’ello accounts. Though the service is available to MTN’s 63 million subscribers, the partnership with Women World Banking will foster insights based on in-depth research, education and training, for better use and access of Diamond Y’ello products for digital financial services across the globe.
Liz Kellison, as the Deputy Director of Financial Services for the Poor at the Gates Foundation, who heads this initiative, comes with years of real-time experience and expertise, and I believe will be the right person to fuel this project to make women leverage from digital financial opportunities that we provide for them.
In an interview with Women’s World Banking, Liz explained that the aim of this collaboration is directed towards women’s economic empowerment, and identify the critical challenges that they face in gaining access to financial means. And that is where we at Diamond Bank step in. We know our customers and are aware of their eagerness to do more with the use of technology and our services. Together we will be able to help the product improve and also reach to a wider audience base in order to assist them in saving and spending.
Of course, the support from our Government is not going unnoticed. With Vice President Yemi Osinbajo’s emphasis on better digital payment connections, we believe that the Government is supportive of all digital financial initiatives, and women are sure to benefit from it.