Anyone who drives around Lagos everyday, would have noticed so many Yudala billboards and advertising. The name Yudala is indeed very different and catchy! So while in conversation with Prince Nnamdi Ekeh, the Founder/VP of Yudala, this is the first thing that I was curious to find out – “Why Yudala?”
Selected from across 250 alternatives, Yudala essentially aims to portray itself as the harbinger of peace and prosperity for Nigerians, through online and retail shopping. By distinguishing itself from competitors through the presence of online and offline stores, Yudala has managed to create a culture of providing exemplary shopping experience and customer satisfaction. By collaborating with Western brands like HP and Dell, Yudala can give to Nigerians tailor made products, developed to cater to their niche requirements. Also by having stores across the country, Yudala continues fostering satisfaction through quick delivery of products. With the goal to become the largest online and offline retail chain in Africa, Yudala’s business model is not just restricted to the B2C market, but also has a strong foothold in the B2B world as well.
Yudala holds true to its name not only in providing the best products and services (they have an intensive training program for retail employees to help them educate their customers and make informed purchase decisions) but also in terms of payments. In a nation where 80% transactions are made through cash, Yudala is constantly trying to change the ecosystem by improving customer-brand trust and associating themselves with banks and other financial institutions to be able to improve the indigenous eCommerce market.
I wish Yudala a great future ahead and the ability to uphold its name!
P.S. If Nigerian brand names fascinate you, you may be interested to know how Wakanow got its name and how Obinna aims to consolidate the travel industry through it.